Dionna Hall is the CEO of BeachesMLS and the Broward, Palm Beaches and St. Lucie Realtors® with 43,000 subscribers and 41,000 members respectively. Hall’s Association is the third largest local Realtor® Association in the country. She oversees 80 staff in 8 offices spanning 130 miles of Florida Coastline.
Her MLS and Association credits her with numerous accomplishments including: facilitating their last 2 mergers (included the MLS and Association), one of which was the largest Association merger in NAR history; seamlessly rebuilding their MLS after their regional MLS dissolved and implementation of a customer service program, with a mega organization, that is nationally recognized industrywide. Hall’s organization fields over 5,000 weekly phone calls while maintaining a 97% phone pick up rate.
Other major milestones include installing a new MLS platform; developing a cutting edge, virtual training program called RWorld Campus; successfully working with government officials to have real estate deemed an essential service at the onset of the pandemic, hiring staff and training volunteers to elevate BeachesMLS to ‘best in class’ status. In 2019, the Association and MLS created and launched a new brand, setting it apart from other organizations, with a fresh and engaging look that depicts the south Florida market.
BeachesMLS possess almost 30,000 Active property listings; in 2021 the participants completed over 28 billion dollars in transactions, the company runs two premier MLS platforms and strives to be a primary resource and key partner for our brokers while alleviating their pain points and contributing to their business successes.
Dionna currently serves on the CMLS Board of Directors, is a member of COVE, sits on NAR’s Association Executive Committee as well as other industry groups. Hall was recently named for the 5th year to Swanepoel’s Power 200 list, a ranking of top real estate professionals throughout the industry in the country.