Jim Yockel is the Chief Executive Officer for the Greater Rochester Association of REALTORS®, representing 3,300+ REALTORS® in the Rochester and Finger Lakes regions of New York State. Jim has been in the real estate industry for 24 years, serving as GRAR’s CEO the last eleven. He is active at the national, state and regional level promoting new concepts of cooperation and shared services in both the association and Multiple Listing Service businesses. He is also a strong supporter of working closely with local non-profit, business and economic development groups to raise awareness of Fair Housing issues and co-create stronger communities. Jim is currently the Chair-Elect of the Council of Multiple Listing Services and regularly serves on NAR and NYSAR committees and work groups.